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Semrush vs Ahrefs: pricing compared

What Semrush and Ahrefs cost at your size, and what you get on each plan.

Semrush, cheapest plan

SEO

$117.33a month

Plan $117.33, billed yearlyNo extra fees
Go to Semrush
Ahrefs, cheapest plan

Starter

$29a month

Plan $29, billed monthlyNo extra fees
  • Provisional: the vendor's page isn't clear on this.
Go to Ahrefs

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At a glance

We only give one side the edge when both figures are published.

Semrush and Ahrefs compared
PlanSemrushAhrefs
Lowest paid planOne of these prices is provisional, so we don't pick a winner.$139 a month, billed monthly (SEO)$29 a month, billed monthly (Starter), provisional
Free planYesYes
Free trialNot recordedNot recorded
Plans we trackAll 4All 5

Semrush plans

  • Free

    $0a month, free plan

    Fits best if you want to start without paying.

    • Projects: 1 demo project
    • Reports: 10 per day; resets daily
    • No credit card required
    Go to Semrush

  • SEO

    $117.33a month, billed yearly, or $139 billed monthly

    1 user

    Fits best if you need basic keyword research and competitor analysis.

    • Websites to monitor: 5
    • Keywords tracked daily: 500
    • Additional users from $45/mo
    1 more
    • Add-ons: Lead Generation $90/mo, Base Report $10/mo, Pro Report $20/mo
    Go to Semrush

See all Semrush prices

Ahrefs plans

  • Ahrefs Free

    $0a month, free plan

    Fits best if you want to start without paying.

    Go to Ahrefs

  • Starter, provisional figure

    $29a month, billed monthly

    Fits best if you need keyword and competitor lookups.

    Go to Ahrefs

  • Lite, provisional figure

    $129a month, billed monthly

    1 user included

    Fits best if you need 1,000; resets monthly credits per user.

    • Tracked keywords: 750
    • Unverified projects: 5
    • Historical data: 6 months
    4 more
    • Crawl credits: 100,000; resets monthly
    • Credits per user: 1,000; resets monthly
    • Max rows per report: 2,500
    • Up to 2 extra users at $40/mo each
    Go to Ahrefs

  • Standard, provisional figure

    $249a month, billed monthly

    1 user included

    Fits best if you need unlimited credits per user.

    • Tracked keywords: 2,000
    • Unverified projects: 20
    • Historical data: 2 years
    3 more
    • Crawl credits: 500,000; resets monthly
    • Credits per user: Unlimited
    • Up to 5 extra users at $60/mo each
    Go to Ahrefs

  • Advanced, provisional figure

    $449a month, billed monthly

    1 user included

    Fits best if you need looker Studio integration.

    • Tracked keywords: 5,000
    • Unverified projects: 50
    • Historical data: 5 years
    2 more
    • Crawl credits: 1,500,000; resets monthly
    • Up to 10 extra users at $80/mo each
    Go to Ahrefs

See all Ahrefs prices

More on Semrush and Ahrefs

Worked costs

To track 1,500 keywords, Semrush Pro+ at $299 a month ($248.17 billed…
  • To track 1,500 keywords, Semrush Pro+ at $299 a month ($248.17 billed yearly) covers it. On Ahrefs you need Standard at $249 as shown (2,000 keywords). Ahrefs updates tracked keywords weekly. Semrush's limits are for keywords tracked daily.
  • For three users on the entry plan: Ahrefs Lite includes 1 user, so adding 2 at $40 each makes $209 a month. Semrush doesn't say how many users its plans include. If the SEO plan covers one, adding 2 at the starting $45 each makes at least $229 a month.
  • For five users on the middle plan: Ahrefs Standard plus 4 users at $60 is $489 a month. Semrush doesn't list a per-user price beyond 'starting at $45'.
  • A year on Semrush SEO billed yearly costs $1,407.96. Ahrefs' yearly prices weren't in its page text.

Limits and extra costs

Ahrefs Lite caps credits at 1,000 per user a month.
  • Ahrefs Lite caps credits at 1,000 per user a month. Standard and above are unlimited.
  • Ahrefs lets you add up to 2 extra users on Lite, 5 on Standard and 10 on Advanced.
  • Ahrefs add-ons: Content Kit from $99 a month and Report Builder at $99 a month.
  • Semrush add-ons: Base Report at $10 a month, Pro Report at $20 a month and Lead Generation at $90 a month.

Bottom line

To start, the prices are close, and Ahrefs Lite tracks more keywords…

To start, the prices are close, and Ahrefs Lite tracks more keywords, though weekly rather than daily. Both say yearly billing saves up to 17%. Semrush's yearly SEO price is $117.33, and we didn't capture Ahrefs' yearly prices. Ahrefs lists exact prices for extra users, so team costs are easier to predict. For 1,500 to 2,000 keywords, Ahrefs Standard at $249 as shown is close to Semrush Pro+ at $248.17 billed yearly.

Common questions

Is Ahrefs cheaper than Semrush?

To start, Ahrefs Lite was shown at $129 a month, against $139 a month for Semrush SEO billed monthly. Semrush billed yearly is $117.33 a month. Ahrefs also offers yearly billing at up to 17% off, but we didn't capture its yearly prices.

Which tracks more keywords for the money?

Ahrefs Lite tracks 750 keywords and Semrush SEO tracks 500. On the top self-serve plans, Ahrefs Advanced tracks 5,000 and Semrush Pro+ tracks 1,500. Ahrefs updates tracked keywords weekly. Semrush tracks its keywords daily.

How much do extra users cost on Semrush and Ahrefs?

Ahrefs charges $40, $60 or $80 a month per extra user, depending on the plan. Semrush lists extra users from $45 a month.

Do Semrush and Ahrefs have free plans?

Yes. Semrush's free plan includes 10 reports a day. Ahrefs Free gives you Ahrefs data on your own site.

How much history do Semrush and Ahrefs include?

Ahrefs includes 6 months on Lite, 2 years on Standard and 5 years on Advanced. Semrush lists historical data from Pro+ up.