FreeLowest at 1,000 subscribers
$0a monthfree plan
- Subscribers: Up to 10,000
Kit vs Mailchimp
What Kit and Mailchimp cost, and what you get on each plan.
For 1,000 subscribers, paying yearly, Kit is free. Mailchimp costs $26.50 more.
Plan and feesWhat makes up the monthly total
No plan cost and no fees
Plan only, no extra fees.
Over a year
Free
$318
Limits
- Covers up to 10,000 subscribers, then you need a bigger plan
- Price rises with your list, in steps up to 50,000 contacts
- 3 team seats included
- Audiences: 3
Features
For the plan in each column, from each vendor's own pages. How we check
Sending
SegmentationSend to part of your list, picked by tags, details or behaviour.
Yes
LimitedBasic segmentation
A/B testingSend two versions of a subject line or email and see which does better.
NoOn Creator and up
Yes
Growing your list
Landing pagesBuild a sign-up or sales page without a separate website.
YesUnlimited
Yes
Remove vendor brandingSend emails and pages without the platform's logo or badge.
NoOn Creator and up
Yes
We may earn a commission from some companies listed. How we make money
At a glance
Each row compares the same figure for both tools.
| Plan | Kit | Mailchimp |
|---|---|---|
| Lowest paid plan | $39 a month, billed monthly, on Creator | $13 a month, billed monthly, on EssentialsAhead |
| Free plan | Yes | Yes |
| Free trial | 14 days | 14 days |
We check each price against each vendor's own pages. If the Kit or Mailchimp site shows a different price, that's the price you'll pay, so check them before you buy. How we check prices
Kit plans
Creator
$32.50a monthbilled yearly
At 1,000 subscribers
Pro
$66a monthbilled yearly
At 1,000 subscribers
- Users: Unlimited
Mailchimp plans
Free
$0a monthfree plan
Up to 249 contacts
EssentialsLowest at 1,000 subscribers
$13a monthbilled monthly
0-500 contacts
At 1,000 subscribers$26.50 a month
Plan $26.50No extra fees
- Audiences: 3
- Automation flow steps: up to 4
- Roles: 2
Standard
$20a monthbilled monthly
0-500 contacts
At 1,000 subscribers$45 a month
Plan $45No extra fees
- Audiences: 5
- Automation flows: up to 200
- Roles: 4
Premium
$350a monthbilled monthly
0-500 contacts
- Users: unlimited
- Audiences: unlimited
- Automation flows: up to 200
See all limits
- Roles: 5