StarterLowest at 1,000 subscribers
$15a monthbilled yearly
Billed yearly, for 1,000 contacts
ActiveCampaign vs Mailchimp
What ActiveCampaign and Mailchimp cost, and what you get on each plan.
For 1,000 subscribers, paying yearly, ActiveCampaign is cheapest at $15 a month. Mailchimp costs $11.50 more.
ActiveCampaignStarter plan
$15
a month, billed yearly
Cheapest
MailchimpEssentials plan
$26.50
a month
Plan and feesWhat makes up the monthly total
Plan only, no extra fees.
Plan only, no extra fees.
Over a year
$180
$318
Limits
- Covers up to 1,000 contacts, then you need a bigger plan
- 10,000 emails a month
- 1 team seat included
- Price rises with your list, in steps up to 50,000 contacts
- 3 team seats included
- Audiences: 3
Features
For the plan in each column, from each vendor's own pages. How we check
Sending
AutomationsEmails that send on their own when something happens, like a signup or a purchase.
Yes
LimitedUp to 4 flow steps
SegmentationSend to part of your list, picked by tags, details or behaviour.
LimitedLimited segmentation
LimitedBasic segmentation
Growing your list
Landing pagesBuild a sign-up or sales page without a separate website.
NoOn Plus and up
Yes
Extras
AI featuresAI built into the tool to write or generate emails, pages or images.
LimitedAI builders, no generative AI
NoOn Standard and up
We may earn a commission from some companies listed. How we make money
At a glance
Each row compares one point for both tools. The lowest paid plans are for different list sizes, so check the size next to each price.
| Plan | ActiveCampaign | Mailchimp |
|---|---|---|
| Lowest paid planEach price is for a different list size. | $15 a month for up to 1,000 contacts, billed yearly, on Starter | $13 a month for up to 500 contacts, billed monthly, on Essentials |
| Free plan | No | YesAhead |
| Free trial | 14 days | 14 days |
We check each price against each vendor's own pages. If the ActiveCampaign or Mailchimp site shows a different price, that's the price you'll pay, so check them before you buy. How we check prices
ActiveCampaign plans
Plus
$49a monthbilled yearly
Billed yearly, for 1,000 contacts
Pro
$79a monthbilled yearly
Billed yearly, for 1,000 contacts
Enterprise
$145a monthbilled yearly
Billed yearly, for 1,000 contacts
On every plan: AI credits: 500.
Mailchimp plans
Free
$0a monthfree plan
Up to 249 contacts
EssentialsLowest at 1,000 subscribers
$13a monthbilled monthly
0-500 contacts
At 1,000 subscribers$26.50 a month
Plan $26.50No extra fees
- Audiences: 3
- Automation flow steps: up to 4
- Roles: 2
Standard
$20a monthbilled monthly
0-500 contacts
At 1,000 subscribers$45 a month
Plan $45No extra fees
- Audiences: 5
- Automation flows: up to 200
- Roles: 4
Premium
$350a monthbilled monthly
0-500 contacts
- Users: unlimited
- Audiences: unlimited
- Automation flows: up to 200
See all limits
- Roles: 5